We are a passionate and vibrant team of entrepreneurs making a revolution in the future of food. Every day, we have fun pushing boundaries because we love what we do. We are super proud of the difference we are making in people's lives.

Alex - our CEO and founder

I am a trained chef specialising in whole food & plant-based nutrition. I studied culinary arts in Los Angeles under Matthew Kenney where I discovered the power of eating a nourishing diet which is in sync with nature. The Cali lifestyle inspired me so much and allowed me to bring back creative and exciting new recipes. Los Angeles is my happy and creative place.

My passion is to explore other cultures and create new recipes mixing colours like a painter.

I love teaching people and sharing my passion for delicious but healthy and easy to make food. I regularly organise cooking workshops to encourage people to cook, eat and celebrate plant-based foods.

My super strength at Eat by Alex has been to be super creative while under constraints. I love using technology to opitmise every aspect of the company and I am very proud to have put in place a Zero Waste Kitchen.

You can meet me at the lake in the summer and by the river in winter, that's where I get my inspiration and energy from.

Because sharing is caring, we are a resource for healthy recipes and conduct culinary workshops that reveal our expertise.

Chris - our tech guru & CTO

Eat by Alex is a place where I feel I can really make a difference, such a tight-knit team means that we can make decisions together on how we can use technology to make things easier (both internally and for our customers), it's fulfilling to see people use things I have built on a daily basis. Being plant-based and having helped so many people in so many ways (along with all the other benefits that come with plant-based eating) is the icing on the cake for me!

When I'm not coding, I like to play my guitar. Classical, Flamenco, Jazz, Blues, I love the instrument's versatility and music is a great escape from the rigid thinking my job requires, albeit not always so rigid at Eat by Alex!

A tight-knit team means that we can make decisions together on how we can use technology to make things easier.

Courtney - our CMO

I’m all about bringing people together through the power of healthful and delicious food! 

Throughout my career in marketing in the food industry I have made it my mission to build healthful, sustainable
brands that nourish people and the planet. Eat by Alex shares my commitment to promoting health and well-being through plant-based foods, and that’s why it’s the perfect fit for me. Together we can make a meaningful difference in our community!

I’m a foodie at heart and I love to experiment with new cuisines, flavors and ingredients.  This exploration continues outside of work, where I love to share my passion for cooking with my two daughters.  If you can’t find me in the kitchen, though, I might be on the slopes or relaxing by the lake!

Our goal is to create long-lasting change, both for our clients and the environment.

Sonja - our customer and community relations manager

My goal is to support our customers on their well-being journey! 

My holistic view of health, stemming from my Bachelor of Science degree, is applied daily throughout my role at Eat by Alex. While I am especially passionate about the integral role our diet plays in overall well-being, I equally recognize the significance of lifestyle, genetics, sleep quality, physical activity, (and so much more!) and their collective impact on health.

It is so rewarding working at a fast paced start-up and being able to interact so closely with our customers. I am inspired every day by the powerful connections I get to make with our amazing community - I get to meet the best people!

If you know me, you’ll know I can’t go a day without eating fruit (I have a weakness for figs), and in my free time I love to be creative, or go on walks with a cozy cup of chai. 

Miranda - our research associate

As a longtime customer and devoted fan of Eat by Alex, I consider it an amazing opportunity to be part of this dynamic and creative team.

I hold a master's degree in art history from the University of Basel and have experience working with art collections and museums where research was a significant part of my role. However, my passion for food and cooking has always been a driving force in my life.

With the arrival of my two children, the importance of healthy nutrition and a mindful lifestyle has taken a central role in my personal journey. Being part of the Eat by Alex team allows me to blend my professional career with my passion for food and a health-conscious way of life.

In my free time, I enjoy yoga, exploring hiking trails,
traveling with my family, and experimenting with new recipes in the kitchen.

Fleur- our content creator

At the heart of my journey is a simple yet powerful goal: to inspire and help individuals towards embracing a plant-based lifestyle. For over a decade, I've been a dedicated advocate for plant-based living, sharing my passion through my own plant-based recipe Instagram,"Nourishingfoods."

Now, at Eat by Alex, I am excited to bring my passion and expertise in content creation and plant-based nutrition to life. Beyond my plant-based journey, I have two degrees in environmental sciences and sustainability. I’m committed to create positive change with Eat by Alex for our health and for our environment.

Outside work, you'll find me exploring new places, hiking, painting, and enjoying yoga.

Pepper - our Cayenne spice

I was very happy to join Eat by Alex in 2020 and since then I can't eat anything else than fresh food they cook for me every day.

I love to cuddle but I go wild once I am outside.