Our Team

We are a passionate and vibrant team of entrepreneurs making a revolution in the future of food. Every day, we have fun pushing boundaries because we love what we do. We are super proud of the difference we are making in people's lives.

Alex - our CEO and founder

I am a trained chef specialising in whole food & plant-based nutrition. I studied culinary arts in Los Angeles under Matthew Kenney where I discovered the power of eating a nourishing diet which is in sync with nature. The Cali lifestyle inspired me so much and allowed me to bring back creative and exciting new recipes. Los Angeles is my happy and creative place.

My passion is to explore other cultures and create new recipes mixing colours like a painter.

I love teaching people and sharing my passion for delicious but healthy and easy to make food. I regularly organise cooking workshops to encourage people to cook, eat and celebrate plant-based foods.

My super strength at Eat by Alex has been to be super creative while under constraints. I love using technology to opitmise every aspect of the company and I am very proud to have put in place a Zero Waste Kitchen.

You can meet me at the lake in the summer and by the river in winter, that's where I get my inspiration and energy from.

Because sharing is caring, we are a resource for healthy recipes and conduct culinary workshops that reveal our expertise.


Chris - our tech guru & CTO

Eat by Alex is a place where I feel I can really make a difference, such a tight-knit team means that we can make decisions together on how we can use technology to make things easier (both internally and for our customers), it's fulfilling to see people use things I have built on a daily basis. Being plant-based and having helped so many people in so many ways (along with all the other benefits that come with plant-based eating) is the icing on the cake for me!

When I'm not coding, I like to play my guitar. Classical, Flamenco, Jazz, Blues, I love the instrument's versatility and music is a great escape from the rigid thinking my job requires, albeit not always so rigid at Eat by Alex!

A tight-knit team means that we can make decisions together on how we can use technology to make things easier.

Sonja - our customer and community relations manager

My mission is to ensure your time with Eat by Alex is easy, enjoyable and of course - delicious!

I am originally from Canada, having moved to Switzerland after completing a BSc in Kinesiology. I have a holistic understanding of health from my studies on exercise and health physiology, the many mental and physical factors contributing to overall well-being, and nutrition. I am passionate about learning more about the positive impact a healthy relationship with food can have on your life!

Working at Eat by Alex is incredibly enjoyable because I get to work with amazing people every day and connect personally with our customers. Along with that, I nurture my creativity, am always learning about the exciting science of nutrition, and get to enjoy tasty goodies throughout the workday!

In my free time, I like to travel, go on bike rides along the Limmat, and explore Zürich.

Our goal is to create long-lasting change, both for our clients and the environment.

Branding & Website Design by Mr. Wren (& Friends)
Images by Sandra Marusic Photography