About Us
Alex - our CEO and founder
I am a trained chef specialising in whole food and plant-based nutrition, with a deep commitment to science-based approaches like the fasting-mimicking diet developed by Dr. Valter Longo. I developed my culinary expertise in Los Angeles under the mentorship of renowned chef Matthew Kenney, where I unlocked the transformative potential of a nourishing, nature-aligned diet.
After returning to Switzerland, I brought my expertise and vision to life by founding Eat by Alex in 2018. Since then, I have been on a mission to empower people on their journey towards optimal wellbeing by offering nutrition programs that deliver tangible health results.
I am passionate about innovation, constantly researching cutting-edge nutrition science and sharing my insights through workshops and talks, empowering others to embrace a healthier, plant-based lifestyle.
I am excited for you to discover my universe and embark on your journey to wellbeing with us.
Because sharing is caring, we are a resource for healthy recipes and conduct culinary workshops that reveal our expertise.
Sonja - our marketing manager
My goal is to support our customers on their wellbeing journeys and to make strong partnerships with other professionals with a common mission!
My holistic view of health, stemming from my Bachelor of Science degree, is applied daily throughout my role at Eat by Alex. While I am especially passionate about the integral role our diet plays in overall well-being, I equally recognize the significance of lifestyle, genetics, sleep quality, physical activity, (and so much more!) and their collective impact on health.
It is so rewarding working at a fast paced start-up and being able to interact so closely with our customers. I am inspired every day by the powerful connections I get to make with our amazing community - I get to meet the best people!
If you know me, you’ll know I can’t go a day without eating fruit (I have a weakness for figs), and in my free time I love to be creative, or go on walks with a cozy cup of chai.
A tight-knit team means that we can make decisions together on how we can use technology to make things easier.
Our goal is to create long-lasting change, both for our clients and the environment.
Chris - our tech guru & CTO
Eat by Alex is a place where I feel I can really make a difference, such a tight-knit team means that we can make decisions together on how we can use technology to make things easier (both internally and for our customers), it's fulfilling to see people use things I have built on a daily basis. Being plant-based and having helped so many people in so many ways (along with all the other benefits that come with plant-based eating) is the icing on the cake for me!
When I'm not coding, I like to play my guitar. Classical, Flamenco, Jazz, Blues, I love the instrument's versatility and music is a great escape from the rigid thinking my job requires, albeit not always so rigid at Eat by Alex!
Miranda - our research associate
As a longtime customer and devoted fan of Eat by Alex, I consider it an amazing opportunity to be part of this dynamic and creative team.
I hold a master's degree in art history from the University of Basel and have experience working with art collections and museums where research was a significant part of my role. However, my passion for food and cooking has always been a driving force in my life.
With the arrival of my two children, the importance of healthy nutrition and a mindful lifestyle has taken a central role in my personal journey. Being part of the Eat by Alex team allows me to blend my professional career with my passion for food and a health-conscious way of life.
In my free time, I enjoy yoga, exploring hiking trails,
traveling with my family, and experimenting with new recipes in the kitchen.
Pepper - our Cayenne spice
I was very happy to join Eat by Alex in 2020 and since then I can't eat anything else than fresh food they cook for me every day.
I love to cuddle but I go wild once I am outside.