At Eat by Alex we believe in creating a mindful lifestyle that is holistic, nourishing, and in sync with nature.


Our programs are rooted in nutrition. We take a macronutrient approach to health, balancing the elements your body needs to thrive. Our products are bursting with flavours and colours so you’re constantly surprised. We promise to provide you with only 100% natural, organic, vegan, minimally processed ingredients so that you’re getting the best of what nature provides.

We believe in the power of food as medicine.


Achieving goals is easier when you do it with a community of friends.That’s why we offer guided nutrition programs that provide you with expert assistance to keep you accountable and help you reach your goals. We’re here to support you throughout your wellness journey.

We know change isn't easy so we're here to help.



Our goal is to create long-lasting change.We’re constantly innovating and introducing new products and programs to meet our customers’ needs. You can trust that our programs are rooted in nutrition science; we’ve done our homework so you don’t have to.

We are committed to continuously improving.


We know that there’s never just one right way to adopt a healthier lifestyle. Rather than advocate for a rigid, plant-based lifestyle, we encourage our community to incorporate more plant-based foods into their everyday diet in a way that fits them.

We encourage our community to embrace flexitarian habits.



As much as possible we take our inspiration from local ingredients and the nature around us. We encourage mindful eating, holistic nutrition, and sustainability to create a mindful lifestyle. We know that overall wellbeing starts with eating right, but it doesn’t end there.

Our goal is to create long-lasting change for our customers and the environment.


Because sharing is caring, we are your resource for healthy recipes and plant-based cooking. We are committed to continual learning about food and nutrition and to sharing those learnings with our community, through in-person and online culinary and education experiences.

Whole foods are our secret weapon.


  • Michelle

    I was diagnosed with PCOS and I thought I cannot have children. Fun fact...I got pregnant when I ate your food for 3 weeks.

  • Ayshe

    Just quickly wanted to let you know, that we LOOOOOVE your food!!! It’s soooo delicious! Thank you!!!!!!!!!! 

    I’m gonna recommend it to all my friends!!! It’s so good! Perfect- saves you time, provides perfect nourishment and on top is tastes amazing, that you actually enjoy.

  • Vanessa

    I have done Alex’s clean eating experience 3 times and love it. Not only is it educational and inspiring recipe-wise, but also has such a great support community. Alex gives clear guidance and suggestions how to make this experience more beneficial and is always available for questions. Fresh, delicious food delivered to your doorstep, no shopping and cooking required 🙌🏼👏🏼
    Fantastic plant-based experience 🌱